New Patient Growth: Dental Practice in Birmingham

The Challenge

Birmingham Dental Practice had been serving patients in the area for over 20 years, but they were struggling to attract new patients. Their existing patients were happy, but they weren’t visible when new patients searched for dental services.

When someone searched for “teeth whitening Birmingham” or “NHS dentist near me”, the practice didn’t appear in the results. They were missing out on new patient enquiries.

Our Approach

We developed a comprehensive marketing strategy:

1. Local SEO: We optimized their website for treatment-specific keywords like “teeth whitening Birmingham”, “dental implants Birmingham”, and “cosmetic dentistry Birmingham”.

2. Google Business Profile: We optimized their Google Business Profile and implemented a review management strategy to build trust with potential patients.

3. Google Ads: We ran targeted Google Ads campaigns for high-intent searches, focusing on cost per enquiry rather than just clicks.

4. Content Creation: We created helpful content about dental treatments and procedures to attract patients searching for information.

The Results

Within 4 months, the practice saw dramatic improvements:

• 250% increase in new patient enquiries
• Top 3 rankings for 8+ treatment keywords
• 4:1 return on Google Ads spend
• Fully booked with steady stream of new patients

The practice is now consistently attracting new patients through both organic search and Google Ads.

What This Means for Your Practice

If you’re a dental practice struggling to attract new patients, a combination of local SEO and Google Ads can help you get found by patients who are actively looking for dental services.

Ready to grow your practice? Book a free Growth Session and we’ll show you how we can help.